Not all real estate licensees are the same. Only members of the National Association of REALTORS® can proudly display the REALTOR® logo on their business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly, subscribe to a strict code of ethics, and are expected to maintain a higher level of knowledge of the process of buying and selling real estate.
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.